MEET: ARTISTS NOT ARMIES
Artists Not Armies is on its way to become a worldwide movement, spreading the message that this world needs artists, not armies. In fact, it is the redesigned 'Make Love Not War' movement, which manifests itself in the iconic everyday shopper that carries the bold and prominent message 'Artists Not Armies'.
The brand is promoting and stimulating creativity all over the world, by literally offering its iconic tote bag as a stage for upcoming design talent and young artists. Limited edition bags have been created by taking on collaborations with local artists and designers, who rework the bag into so called Art Bags.
Artists Not Armies also supports the Cape Town based Ibhabhathane. This NGO organizes art classes, workshops and coaching to children and youth from nearby townships, stimulating creativity in all its forms. 10% of the retail price of each Artists Not Armies bag sold worldwide is donated directly to Ibhabhathane. For more information: www.Ibhabhathane.com.
Label Orange is the exclusive distributor and marketing&PR agency for Artists Not Armies in South Africa.