Cape Town, South Africa 



Label Orange was established in 2012 and has grown into an all-round marketing agency, specialized in Dutch concepts introducing into the South African hospitality and tourism industry. Label Orange has a strong love for, and interest in, food, design, cool places, new experiences and interesting people. Cape Town is the place where trends are born and acted upon, where the weather is fine, the people optimistic and the waves beautiful. 

We have a startup culture that is very dynamic, result driven and we are always seeking new opportunities and partnerships for our brands. Daily activities range from concept development, marketing strategies and finding the right partners to work with in South Africa and in the Netherlands (PR, marketing, sales & relationship management) and building a community around the brands.


The brand portfolio where Label Orange is responsible for:

·       Restaurant Week South Africa (Biggest Culinary Event in South Africa) – Dutch concept, launched in 2012 in South Africa (Cape Town / Johannesburg / Durban / Pretoria / The Winelands).

·       The Winery (Online Guide to the South African Wineries) launched in June 2017 – developed for tourists and locals to explore the South African Winelands.

·       Book “Cool Cape Town” launched in October 2018 together with - Dutch Travel Guide for Dutch tourists with more than 180 tips about city life and surroundings in Cape Town. 




We use our own global experience and network of talented (local) hero's: (online) marketing executives, editors, photographers, designers and (video) producers. Some of them work on specific brands (freelance) and some of them work on our day-to-day activities. 


Sonny Vriends

Sonny Vriends


Marcelle Mudde

Marcelle Mudde

Marketing, PR & New Business Manager



If you would like to meet us or contact us, please send us a message!


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We are based in Cape Town

For deliveries:

57 Prestwich Street

102 Victoria Junction

We work from Work&CO:

11th – 14th floor Touchstone House,

7 Bree Street